I created an energy drink brand geared towards the life of busy college students. The goal of this assignment was to create all required brand assets, including the logo, color palette, typography, icons, correct imagery, voice and tone, etc. Within this project, I made a Brand Guidelines Manual, an Annual Report, a Company Profile along with other additional assets like packaging, merchandise, and even a proof of concept tv commercial.
Primary Logo
Can Packaging
Box Packaging
The Brand Guidelines Manual
2021 Annual Report
The Company Profile
Brand Merchandise
A Sample of a Video Advertisement